Client Introduction

Him Lam Central Park is a high-end urban area located in An Hong Ward, Hong Bang District – the northwestern center of Hai Phong City. This project is developed by Him Lam Land Trading Corporation, aiming to build a modern residential area full of amenities and high-quality living spaces.

The Challenge

Despite the project's many advantages, such as its prime location and modern amenities, reaching and persuading potential customers remains difficult because the real estate market offers many other attractive options, creating intense competition in attracting customers and investors. The Him Lam Central Park project needs an effective marketing strategy to stand out among other projects and attract potential customers.

When a need arises, real estate customers often search on Google to find project information. Him Lam Central Park wants to appear top 1 for users on Google to capture customer data for subsequent marketing steps.

The newly built website lacks an entity, has a weak domain, and lacks trust signals, leading to slow indexing and almost no keyword ranking. The real estate industry is extremely competitive, with rivals investing in major PR articles and dense link systems. Without creating a standard entity foundation and pushing backlinks correctly, it is very difficult for the website to stick to the top during the project's launch phase.

The Solution

The project built a safe – natural – suitable power-boosting strategy for the real estate project website, focusing on LikePion and a multi-tier backlink system:

Deploying a LikePion Entity set for the homepage

The entity set helps Google clearly understand:

• The Him Lam Central Park Brand
• Project type
• Location – Amenities – Planning
• Subdivisions and core products

Thanks to this, the website receives clear brand signals, indexes quickly, and establishes a "knowledge frame" for Google right from the start.

Building multi-tier links revolving around the entity set

The project boosts power using a multi-tier backlink system including:

• Tier 1: Directly supporting the entity set, increasing trust and strength for the homepage.
• Tier 2: SEONEO blog comments, social, and web 2.0 sites used to push power up to Tier 1.

Focusing strength on the entity helps the website stand firm in the real estate industry – where Google evaluates credibility very strictly.

Combining PR Articles & SEONEO Tier 2 Links

Depending on the project launch time, the project adds:

• Major PR articles – increasing prestige and brand awareness.
• Smaller newspapers or news sites – creating strong coverage.
• SEONEO Tier 2 links – ensuring the depth of the backlink system.

This combination helps the domain strengthen quickly, safely, and suitably for the project website.

The Results

Him Lam Central Park has achieved impressive results from LikePion's Entity solution. The company holds the Top 1 position in the Real Estate industry, a highly competitive market, for the keyword "Him Lam Central Park".

After implementation:

• Website indexes quickly and stably – no more slow article recognition.
• Project keywords, locations, and subdivision names started entering the top 20–30 after just a few weeks.
• The homepage receives strong signals, becoming a "fulcrum" to pull sub-pages up.
• The website established better credibility in Google's eyes, suitable for long-term running throughout the project lifecycle.

The project has built an Entity system with high coverage, sustainable but completely automated for the business, saving time and costs for the marketing team while achieving top keyword rankings on Google to drive traffic as well as conversions for the project.